Tuesday, March 2, 2010

YTD to Feb Routan Sales

This is not an official release from Volkswagen of America. February Routan sales increased year over year, and it increased it's market share % over 2009. Model awareness is building now that ad agency Deutch is placing Routan ads on TV. They have resurrected the "Wet Boy" spot for the time being. The Punch Dub ads not only feature the Routan, but by playing the game the public increases their awareness of the modern Volkswagen.
On February 6, 2008, Associated Press reported, in part: "[Volkswagen of America President and CEO Stefan] Jacoby said the minivan market still is approaching 1 million vehicles a year, and Volkswagen would like to capture 3 to 5 per cent of that."
PRNewswire published the February and YTD sales figures of the auto-makers who sell in the U.S. From these reports, we glean the following data:
Brand YTD - 02/10
Chrysler 13,180
Dodge 13,688
Honda 12,315
Kia 1,906
Mazda 3,602
Nissan 116 (discontinued)
Toyota 6,615
Volkswagen 1,824
Total 53,246
Volkswagen's market share of van sales is 3.43%, right where Volkswagen of America was aiming for. Volkswagen has gained market share where they had none.
blog comments powered by Disqus