YTD October, 2009 Routan Sales

This is not an official release from Volkswagen of America. The Routan is holding its market share, even though Volkswagen of America has not had  an active advertising agency for a number of months. The Routan has to establish its identity, since the American public has not thought of Volkswagen as a minivan brand for several years.
On February 6, 2008, Associated Press reported, in part: "[Volkswagen of America President and CEO Stefan] Jacoby said the minivan market still is approaching 1 million vehicles a year, and Volkswagen would like to capture 3 to 5 per cent of that.

"It's big, and we want to have a decent share in it," he said."

PRNewswire published the October and YTD sales figures of the auto-makers who sell in the U.S. From these reports, we glean the following data:

Brand YTD - 10/09

Chrysler 68,879

Dodge 73,939

Honda 84,761

Hyundai 3,424

Kia 24,730

Mazda 15,771

Nissan 8,083

Toyota 68,021

Volkswagen 13,308

Total 360,916
Volkswagen's market share of sales is 3.69%, right where Volkswagen of America was aiming for. In a market where most auto manufacturers' sales are down year-to-year, Volkswagen gained market share where they had none.