In reviewing the traffic on my blog, I see that I got a lot of hits related to a search for the name of the song used in the "Punch Dub" spot. Here is perhaps a more definitive answer to the question from someone who is surely much more knowledgeable of current music than I am.
Posted on Feb 7th 2010 9:18PM by Jocelyn Voo
You probably played the "slug bug" game when you were a kid -- punching the poor soul who happened to be within arm's reach as a Volkswagen rolled by -- and the nostalgia certainly isn't lost on the German automaker, whose "Punch Dub" commercial aired in the third quarter of the Super Bowl with the dreamy vocal harmonies of indie folk-rock band Grizzly Bear's 'Two Weeks' wafting in the background.
Based in Brooklyn, Grizzly Bear came onto the scene in the early '00s playing alongside as varied acts as fellow indie group The Dirty Projectors, alt-rock legends Radiohead, and the Los Angeles Philharmonic Orchestra. 'Two Weeks' is the second track off the group's hugely popular third album, 'Veckatimest,' released in May 2009 and named after a tiny island on Cape Cod. It's also the first single off the record.
And while the band has been largely popular with music critics ('Two Weeks' ranked as no. 162 in Pitchfork Media's Top 500 Tracks of the 2000s, and 'Veckatimest' was voted Stereogum's 2nd best album of 2009) and mainstream media as a whole (the VW ad, of course, and also an episode of the CBS sitcom 'How I Met Your Mother'), they've still retained many of their original rabid fans -- one so much than he made a very cool CGI video homage to 'Two Weeks.' Check it out alongside the VW commercial after the jump.Two Weeks - Grizzly Bear from Gabe Askew on Vimeo
