January 2010 Routan Sales and YTD Market Share

This is not an official release from Volkswagen of America.

January Routan sales increased year over year, and it increased it's market share % over 2009. Model awareness is building now that ad agency Deutch is placing Routan ads on TV. They have resurrected the "Wet Boy" spot for the time being. Volkswagen starts a brand-strengthening campaign with a commercial during the Super Bowl.
On February 6, 2008, Associated Press reported, in part: "[Volkswagen of America President and CEO Stefan] Jacoby said the minivan market still is approaching 1 million vehicles a year, and Volkswagen would like to capture 3 to 5 per cent of that."

PRNewswire published the January and YTD sales figures of the auto-makers who sell in the U.S. From these reports, we glean the following data:

Brand YTD - 01/10

Chrysler 4,531

Dodge 4,298

Honda 4,863

Hyundai 0 (discontinued)

Kia 928

Mazda 1,627

Nissan 73 (discontinued)

Toyota 2,582

Volkswagen 704

Total 19,606

Volkswagen's market share of sales is 3.59%, right where Volkswagen of America was aiming for. Volkswagen has gained market share where they had none.