This is not an official release from Volkswagen of America. The Routan is holding its market share, even though Volkswagen of America has not had an active advertising agency for a number of months. The Routan has to establish its identity, since the American public has not thought of Volkswagen as a minivan brand for several years.
On February 6, 2008, Associated Press reported, in part: "[Volkswagen of America President and CEO Stefan] Jacoby said the minivan market still is approaching 1 million vehicles a year, and Volkswagen would like to capture 3 to 5 per cent of that."
PRNewswire published the December and YTD sales figures of the auto-makers who sell in the U.S. From these reports, we glean the following data:
Brand YTD - 12/09
Chrysler 84,558
Dodge 90,666
Honda 100,133
Hyundai 3,433
Kia 27,398
Mazda 18,488
Nissan 8,437
Toyota 84,064
Volkswagen 14,681
Total 431,858
Volkswagen's market share of sales is 3.40%, right where Volkswagen of America was aiming for. Volkswagen has gained market share where they had none.
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