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Motortrend.com has an article entitled "Volkswagen Routan May Be Dropped From Lineup, Good Idea?" Below is the comment I left on that article.
The Routan has the youngest ownership of all minivans. In fact, there are only a relatively few vehicles that have younger average ownership. The youngest being the Jetta. Routan is positioned right for VW's market.
I suspect that the Phaeton will be positioned as the last car the Baby Boomers buy. We are dying off, and our profit contribution is decreasing for multiple reasons. But VW may be making a demographic play (provide a new luxury sedan that old guys can like because it doesn't look like the car all of their buddies drive.)
VW was smart to start with the best selling minivan in the US. The Routan has the features that Americans want. It is somewhat differentiated from the Honda and Toyota van that are viewed as practical (read, old fogey). It has an up-market feel compared to the Grand Caravan (GC is plebeian). Chrysler Town & Country is for the pre-boomer who can't get in and out of sedans anymore and who remember when Chrysler meant quality and engineering. (My 75-year old Dad drives a T&C--though he likes my Routan and he says that people who call it a T&C wannabe are idiots.)
The Sharan won't sell here in large quantities. The most mentioned feature by Routan owners is the power sliding side doors. The younger American buyers want power sliding side doors. The Sharan has conventional doors that don't convert well to sliding doors. Some complain that their isn't enough room in the Routan--so how will they feel about even less room of the Sharan.
I hope VW continues to target the younger minivan market. I hope Version 2 is built in Chattanooga on a VW chassis but in the same size configuration. They must add a TDI.
I wouldn't be surprised if Fiat drops the minivan or sells it off with the Ram family. That will end the comparison between the VW minivan and the Chrysler minivan.
Now here's a thought, VW should buy Ram and the mini-van, along with the Windsor plant. Then the Routan won't be like the T&C, but maybe VW will sell T&C units through Fiat/Chrysler. This move would also get VW into the US truck business.
I feel that VW should keep an American minivan that draws a younger market, I have mixed feelings about the Phaeton. While I'm a baby boomer (who started late with babies of his own) who is curious about the Phaeton, I wonder why I would buy one instead of an Audi (it's sister car)?
The Routan has the youngest ownership of all minivans. In fact, there are only a relatively few vehicles that have younger average ownership. The youngest being the Jetta. Routan is positioned right for VW's market.
I suspect that the Phaeton will be positioned as the last car the Baby Boomers buy. We are dying off, and our profit contribution is decreasing for multiple reasons. But VW may be making a demographic play (provide a new luxury sedan that old guys can like because it doesn't look like the car all of their buddies drive.)
VW was smart to start with the best selling minivan in the US. The Routan has the features that Americans want. It is somewhat differentiated from the Honda and Toyota van that are viewed as practical (read, old fogey). It has an up-market feel compared to the Grand Caravan (GC is plebeian). Chrysler Town & Country is for the pre-boomer who can't get in and out of sedans anymore and who remember when Chrysler meant quality and engineering. (My 75-year old Dad drives a T&C--though he likes my Routan and he says that people who call it a T&C wannabe are idiots.)
The Sharan won't sell here in large quantities. The most mentioned feature by Routan owners is the power sliding side doors. The younger American buyers want power sliding side doors. The Sharan has conventional doors that don't convert well to sliding doors. Some complain that their isn't enough room in the Routan--so how will they feel about even less room of the Sharan.
I hope VW continues to target the younger minivan market. I hope Version 2 is built in Chattanooga on a VW chassis but in the same size configuration. They must add a TDI.
I wouldn't be surprised if Fiat drops the minivan or sells it off with the Ram family. That will end the comparison between the VW minivan and the Chrysler minivan.
Now here's a thought, VW should buy Ram and the mini-van, along with the Windsor plant. Then the Routan won't be like the T&C, but maybe VW will sell T&C units through Fiat/Chrysler. This move would also get VW into the US truck business.
I feel that VW should keep an American minivan that draws a younger market, I have mixed feelings about the Phaeton. While I'm a baby boomer (who started late with babies of his own) who is curious about the Phaeton, I wonder why I would buy one instead of an Audi (it's sister car)?
