This is not an official release from Volkswagen of America. March Routan sales increased year over year, and it increased it's market share % over 2009. Model awareness is building now that ad agency Deutch is placing Routan ads on TV. The Punch Dub ads not only feature the Routan, but by playing the game the public increases their awareness of the modern Volkswagen.
On February 6, 2008, Associated Press reported, in part: "[Volkswagen of America President and CEO Stefan] Jacoby said the minivan market still is approaching 1 million vehicles a year, and Volkswagen would like to capture 3 to 5 per cent of that."
PRNewswire published the March and YTD sales figures of the auto-makers who sell in the U.S. From these reports, we glean the following data:
Brand YTD - 03/10
Chrysler 24,580
Dodge 21,437
Honda 22,985
Kia 4,397
Mazda 5,217
Nissan 142(discontinued)
Toyota 14,390
Volkswagen 3,226
Total 96,374
Volkswagen's market share of van sales is 3.35%, right where Volkswagen of America was aiming for. Volkswagen has gained market share where they had none.
