This is not an official release from Volkswagen of America. I'm just sick of reading people saying that the Routan is selling miserably, is a flop, and that Volkswagen can't give them away.
On February 6, 2008, Associated Press reported, in part: "U.S. minivan sales have been in decline with the rise of crossover and small sport utility vehicles. Minivan sales dropped 18 per cent last year, and General Motors Corp. and Ford Motor Co. have left the market altogether.
But [Volkswagen of America President and CEO Stefan] Jacoby said the minivan market still is approaching 1 million vehicles a year, and Volkswagen would like to capture 3 to 5 per cent of that.
"It's big, and we want to have a decent share in it," he said."
PRNewswire published the September and YTD sales figures of the auto-makers who sell in the U.S. From these reports, we glean the following data:
Brand YTD - 9/09
Chrysler 61,715
Dodge 64,912
Honda 77,978
Hyundai 3,423
Kia 23,717
Mazda 14,918
Nissan 7,728
Toyota 59,772
Volkswagen 12,639
Total 326,802
Volkswagen's market share of sales is 3.87%, right where Volkswagen of America was aiming for. In a market where most auto manufacturers' sales are down year-to-year, Volkswagen gained market share where they had none.
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