Wednesday, November 3, 2010

New Models Drive Luxury Sales in October; Momentum Continues for Others

Auto Observer
Volkswagen of America Inc., which has ambitious U.S. sales goals, increased October sales by nearly 18 percent from a year ago. Its sales were paced by the new Jetta, which had its first full month of sales and its best sales month since 2005, with the exception of last year's Cash for Clunkers period.
Volkswagen has taken heat for its price-reduced new Jetta, which critics charge the German automaker has cheapened too much in its effort to make it affordable to more customers. In addition to heavily advertising the Jetta's affordable price, Volkswagen is offering one of its biggest incentives ever for the nameplate.
2009 Volkswagen Routan photographed in College...Image via WikipediaAlso chipping into Volkswagen's total were higher sales of the Chrysler-built Routan minivan, Golf and GTI.
"Volkswagen continues to grow sales in all models and products through October," said Mark Barnes, VWoA's Chief Operating Officer. "It is good to see the all-new Jetta getting off to such a promising start and our TDI products continue to do well."
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